Now, what if you are a business owner with a mobile app, this puts you in direct contact with these potential customers 24/7 and 97% of messages will be read as opposed to 30% of emails for some reason a message delivered to one of these devices not only has to be read, it is normally read immediately.A business mobile app is a fantastic “branding tool” which is used for keeping your clients aware of your services or your products whilst increasing the level of customer loyalty.

As an example take the Starbucks coffee chain, the company launched a mobile app back in 2011, they included a rewards system called “My Starbucks Reward”, the account allowed customers to top up with money and make purchases, the user was then awarded stars that he or she could later exchange for more Starbucks products.

The program proved to be highly successful and more important profitable for Starbucks, so much so that today every 10th purchase for a Starbucks product is made via a mobile device.

The Starbucks example shows that a mobile app serves the purpose of keeping clients loyal and bringing them back time and time again to your business.

The app of course, should not only create more business for you but should also be  “user friendly”  and add value for the user, if it doesn’t add value or is difficult or time consuming to use the user simply won’t download it or if they do they will soon remove it.

As a minimum, the application should serve at least the following purposes:

• Fulfill a need for the user
• Make it easy for the user to access your products or services
• Offer a reward or benefit for their loyalty in turn creating a desire to use the service again

The second point is probably the most important as users are already used to the convenience and ease of using mobile technologies. quite simply if a user has to jump through hoops to buy your products and doesn’t get a discount or reward after all that, he or she will go elsewhere and probably not return.

If you would like any help or advice with your web presence or would like more information on cloud contact us.

At Activ Web Design (Yorkshire) we have over 25 years experience of producing custom software.

If you would like to get more information please visit http://www.activwebdesignhull.co.uk/activ-apps.html

Alternatively if you would like us to discuss your software requirements contact me at:

Tel: 07850 009750
Email: dave.rowland@activwebdesign.com
Website: www.activwebdesignhull.co.uk/activ-apps.html
Twitter: @activmobileapps

Tell me and I’ll forget, show me and I will remember, involve me and I will understand (old Chinese proverb).