Five benefits of paid social media management for small businesses

The power of social media is becoming more apparent in today’s fierce marketplace – small businesses are turning to paid social as a means to target more customers and increase website traffic. Below are five benefits of paid social media management for small businesses and entrepreneurs.

1. Brand awareness
Brand awareness might seem like a loose goal but for many startups and entrepreneurs getting their brand seen and in front of a specific target audience is key. Social media is one of the most cost effective forms of digital marketing and provides the perfect platform to increase a business’ visibility. By utilising an effective budget and creating a targeted audience of consumers brand awareness can be increased tenfold.

2. Referral traffic
Marketing your business on social media will increase traffic to your website. Aside from your usual customers’ who will no doubt search using keywords they already associate with your brand – using social media marketing will open you up to a whole new customer base. Without using this form of marketing any business will struggle to reach new customers outside of their loyal base of followers. Every social media channel you add to your marketing strategy is another great opportunity to capture new customers and impress them with your brand – by engaging them in unique content.

3. Cost effective
Unlike other forms of advertising social media marketing is one of, if not the most cost effective forms out there. It costs nothing to create an initial profile whether that’s on Facebook, Twitter or Instagram. From there it’s a case of posting regular content to your followers. The easiest way to bring in new business is to create a paid for promotion – which for a relatively small amount can provide a positive and highly successful return that can be measured and adapted for future strategies later on. You won’t need to break the bank either.

4. Strategic targeting
Once you’ve established who your ideal customer is you can then take that user profile and create a target audience. Many social media platforms allow you to target through gender, age, location as well as interests and job title. Once this audience has been created and your paid promotion is running you know that only those who see your ad or post are genuinely interested in your business. This in turn will allow them to engage with you and potentially head to your website for further information and/or make a sale.

5. Measure success
How do you measure the success of your marketing campaigns? Simple, most social media channels have great tools which allow you to see how effective your ads are. You’ll be able to analyze metrics such as how often they are being clicked on, shared – and if you’ve used video how long they watched it for. This real time data is a major advantage when it comes to making sure that your adverts or posts and delivering effectively. You even have the ability to edit them during the campaign which means you don’t have to wait to see if they have been effective or not.

If you would like to get more information please visit http://www.activwebdesignhull.co.uk/

Alternatively if you would like us to discuss your software requirements contact me at:

Tel: 01482 861875
Mob: 07850 009750

Email: info@activwebdesignhull.co.uk
Website: www.activwebdesignhull.co.uk/
Twitter: @activBeverley

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Are Web Designers the new Tax Inspectors?

Having been a professional software developer for around 25 years I recently struck out on my own and started a small web design company. As a fairly new start-up I have been fortunate in that the local council run some extremely good free workshops to support new business.

In the last 4 months I must have attended 7 or 8 of these workshops ranging from how to write a business plan to the most recent on website SEO, I must point out that so far every single workshop has been well worth attending and I have learned a lot, however, on 2 of the workshops I have come away feeling like I am the local tax inspector come to check the accounts.

The first was a business workshop and didn’t have anything to do with websites but during and after the workshop the presenter made a valid point that no one these days has to pay for a website there are plenty of “free” websites available in the form of templates, free sites when purchasing hosting and free websites with adverts, however, over and over he stressed that web designers simply want to charge for something that anyone with a little knowledge could well do themselves at little or no cost, and to be honest he is right to a point any fool can drag and drop a fairly reasonable site together. The second workshop presenter was teaching SEO and what could be done by the average site owner who has access to the CMS it was a worthwhile extremely informative workshop and I learned a lot then we got into the “Why pay some guy to do what you could easily do given time” discussion and once again I fully agree, there is no way I can hide it in fact I wouldn’t try. I charge for websites and SEO both of which a business could do themselves certainly cheaper and possibly at no cost other than time and effort.

Now to the reason for the rant and the reasons I charge for my time and effort:-

Why I feel I add value to a small business are as follows:-

  • Most people are capable of dragging and dropping a website together but to be honest I make a better job of it.
  • Most business owners are too busy doing what they do best to build their business and simply don’t have time to build a website or perform SEO – This is where I spend the long hours on doing what I do
  • What sort of an image does a new company trying to build a reputation and build trust give to other businesses when the site has “provided free by SkiddlyDo” at the foot of the site and adverts for hemorrhoid cream popping up over what I am trying to read
  • How many businesses will cobble a free site together, make a reasonable job of it then not touch it again for 5 years complaining all the time that it does nothing for the business and doesn’t get any visitors.

What finally added the icing to the cake was a “Networker” I bumped into at a local meeting, we were sat doing the obligatory one-to-one, I told him I was a web designer, did SEO social media and other internet related stuff to which he replied “why would anyone pay you to do that it’s all free” so I explained that I could possibly make a better job of it and at worst I could free the business owner up so that they could concentrate on their business, “what do you do?” I asked “I am a life coach, I speak to people and make them feel better as well as telling them all what they are doing wrong with their life and helping them” mmm, “and do you get paid for that?” I asked unfortunately I didn’t hear the reply he got up and wandered off not sure but I don’t see him having any future one-to-one sessions with me.

Just a few examples I could buy the parts from a local shop and replace the brakes on my car but I choose not to because the mechanic is far better at it than me, I could pull my own teeth but I prefer the dentist to do it I am a bit squeamish that way, I can advise myself on how to invest what little money I have, I could build my own house, garage or extension I might even get some wire and make myself an electric blanket for winter but I choose not to the point I am trying to make is that all things can be cheaper or sometimes free, I can’t think of a single business that with time, effort or trial and error I couldn’t do myself if I really wanted to or had the time to do so but I choose not to, why, because if its not my area of expertise there is probably someone who would make a better job of it.

And as a final footnote the “Why would you pay someone to do SEO? ” workshop presenter who I might add was extremely good and certainly knew his stuff and to top it all seemed a really nice guy he runs a large and very successful Web Design and SEO company when he isn’t teaching.

If you would like any help or advice with your web presence or would like more information on cloud contact us.

At Activ Web Design (Yorkshire) we have over 25 years experience of producing custom software.

If you would like to get more information please visit http://www.activwebdesignhull.co.uk/

Alternatively if you would like us to discuss your software requirements contact me at:

Tel: 01482 861875
Mob: 07850 009750

Email: info@activwebdesignhull.co.uk
Website: www.activwebdesignhull.co.uk/
Twitter: @activBeverley

Tell me and I’ll forget, show me and I will remember, involve me and I will understand (old Chinese proverb).