Bespoke Software Fills The Gap!

Bespoke software fills the gap between off-the-shelf solutions and your business requirements.

Purchased off-the-shelf solutions often provide most of the functionality a business needs, but often they find that their business processes don’t quite match the generic processes these solutions provide, not only that but often you are paying for functionality you probably don’t want and functionality you don’t need.

An example is where businesses use a standard accounting package that doesn’t match their sales order processing process, bespoke software can fill this gap, enabling you to take advantage of the lower costs associated with these types of applications and investing in the specific needs that these solutions don’t provide.

There are numerous other examples where bespoke software can help you, as a business, make the most of your existing investments

Examples of where bespoke software can help are with duplication, where information has to be entered multiple times into various different applications, this is not only a labour intensive operation but often leads to errors resulting in data varying between one application and another.

Don’t discount your existing solutions just because they don’t quite fit as often bespoke software can provide a viable solution without having to re-invent the wheel! Customised solutions of vertical market applications can offer huge savings and enable you to harness the functionality that drew you to the specific product in the first place.

At CodeSpinner, we focus on working with SME’s, these are our core market and we believe we understand them because we are one as well. This is important because we understand the business issues that our clients face.

Some questions you should be asking are:

  • Do we know what our business needs in order to be able to choose the right solution?
  • Does the software developer understand our business? Do they have a process that will enable them to find out?
  • Do they undertake a full requirements capture that challenges our needs?
  • Do we go down the off-the-shelf route, or do we go for a bespoke solution?
  • Will the end product give us the functionality we require to solve the key business issues which highlighted the need in the first place?
  • Can we live with 70-80% of the functionality we require if we utilise an off-the-shelf solution?

Whilst this not a definitive list of questions these will certainly help kick-start the process you then start to think about your requirements more fully.

If you would like to get more tips, or would like to receive a free 90 page eBook on Search Engine Optimisation (SEO) please visit http://www.codespinner.co.uk/free-ebook.html

Alternatively if you would like us to discuss your software requirements contact me at:

Tel: 07850009750
Email: info@codespinner.co.uk
Website: http://www.codespinner.co.uk

Why Does My Business Need A Website?

When did you last pick up the yellow pages, most people have them there was a time when you eagerly awaited the next issue, there was a time when it was your first port of call if you needed anything other than a friend or relative, these days that has all but gone I can’t even find our copy at home, in fact I think the last time I had ours was to kill a spider J

Nowadays the first thing most of us reach for is anything connected to the internet, a phone, a tablet, a laptop or desktop computer anything with a search engine.

Whatever your business you need to be “searchable” on the web and appear as high in the resultant list as possible, at Codespinner we can achieve this for you at no extra cost, not only that we can make sure you stay there. Remember rightly or wrongly customers will often judge whether or not to do business with you on the basis of your website OR lack of one.

Frequently asked questions.

Will It will cost a lot of money. At Codespinner our websites are fixed price, you know immediately how much it will cost I can even will tell you without knowing anything about your business, your site will be unique, professional, effective and to your exact specification – but the cost won’t change.

My competition hasn’t got one. If they haven’t then they should, more and more businesses do more of their selling online why wait until competitors are ahead of you.

I can get one free on the web. True, you could build a free website to a standard template which looks like every other free site in your area of business, the colours may be slightly different, the pictures may be slightly different but otherwise it’s the same, if there are any features built in that improve your search engine results then they are built in for every other business that has created the template site, besides if it’s free how much support and help will you get if you have any problems.

My products/services don’t change that often. Maybe not, but surely you have News about your business, you have promotions and sales drives surely you would like to interact with your customers or potential customers, what about when your business is “out-of-hours” with a website there is no such thing, your business is working for you 24/7.

They didn’t have SEO when I was a child. J not even going to attempt answer that one other than to say at Codespinner we do it all for you.

It isn’t enough to just have a website; you must have a professional looking site if you want to be taken seriously. If your site looks unprofessional or like a “free template website” then your chance at making a good first impression will be lost.

One of the great things about the internet is that it has levelled the playing field when it comes to competing with the big boys.

Why Should I Blog!

Whether you are a one man/woman business, boss of a small business or even the CEO of a multi-national you simply cannot afford not to blog.

The days when blogging was a niche pastime for spotty kids or bored students is long gone, the reasons today for blogging are many, not least of which is to promote your business.

So what are the reasons?

Blogs give you a way to reach out to clients.

One reason is to allow you to open a dialogue between you, your customers and your potential customers. You most likely have a good idea who your customers are, which products or services they are buying but how well do you know the customer.

Sure leaflets, newsletters and advertising will allow you to get your message across but blogging allows them to speak up as well.

The comment or response functionality of your blog allows your customers to tell you what they think as well as allowing them to learn more about your business.

This allows you to interact with your customers learn more about what they want, their needs, if the customer thinks you care, if they believe you are interested in what they have to say they are more likely to stay with you; there is no greater sales tool than word of mouth from satisfied customers.

Blogs can increase traffic to your business site.

Another reason is SEO If you’re having trouble with search engine ranking for your website then a blog might just be what you need. We all know that search engines love blogs. With some strategic blogging, you can increase traffic to your business website. And if someone finds your blog through keywords in a search engine result, they are probably part of the audience you are trying to reach.

If you are constantly posting new articles to your blog, then you can be sure that the search engines will notice. Keep adding new articles and useful content to your blog and you can expect your page ranking to improve.

You can build a following

When you post good information on a regular basis you will build a group of loyal followers. In time, they will get to know you and your business; your readers can become your biggest champions, providing referrals and leads.

A blog is much easier to maintain than a newsletters or electronic mailing list and what’s more, the contact between the business and the customers is immediate since your blog can easily be updated from wherever you have computer access. If you need help to setup your blog or just need advice about a web presence then we at CodeSpinner can help we offer a full range of services and skills at affordable prices.

Of course, blogging isn’t for everyone. It takes time, a commitment and accurate, interesting relevant material, you will need to post regularly, provide information that’s valuable to your customers, and be willing to interact with and learn from them.

One of the biggest challenges for bloggers is sticking to a regular schedule, we are all busy, and a blog post is yet another item on the to-do list, but once you start writing, especially if you are writing about something you’re passionate about, it just starts to flow and ultimately you will be glad you did it…and hopefully you’ll be advancing your business prospects in the process.

For a free ebook entitled “Search Engine Optimisation Made Easy” visit CodeSpinner

If you would like to learn more about blogging, or would simply like to discuss your online presence or website requirements contact me at:

Email: info@codespinner.co.uk
Website: http://www.codespinner.co.uk
Tel: 07850 009750

10 Top SEO Tips

Content must be unique.
You need to provide content that is unique it’s no good copying content from other sites the search engines will look at identical content and work out who created it.

Add new content all the time.
Sites that are adding content on a regular basis are seen as more reliable this also helps you to increase the amount of relevant content on your site, which in turn improves your rankings.

Keyword Analysis
The first thing you should do when working on search engine optimization is find which keywords and phrases to use for your site. Keyword analysis is an on-going task in SEO

Choose a keyword phrases that are popular, but not too popular.
When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. It’s better to try to optimize for keywords that you can rank higher with. You will generate more page views from a less popular keyword when you are on the first or second page of the search engines, than from a popular keyword that only gets you on to page 50 of the search engines.

Create an accessible site.
Makes sure the HTML is accessible to both search engine spiders and screen readers. The more accessible you make your pages, the easier it will be for search engines to read and rank your pages (check the pages against http://validator.w3.org).

Use your chosen keyword phrase in your title tag.
The title tag is one of the most important tags on your Web page it is the first tag the search engines look at and is often overlooked. Placing your keyword phrase in the title tag, preferably at the beginning is very important to get that phrase into the search engines. Plus it puts your keyword phrase as the link in the search engine index.

If possible get a domain with your keyword phrase in.
Putting your keyword phrase in your domain name is a great way to optimize for that phrase.

Use the keyword phrase in your URL.
Even if you can’t get your keywords into your domain name, you can put them into your page URLs. Search engines read the URLs and assign value to the text they find there.

Use your keyword phrase often, but not too much.
The ratio of your keywords phrases to the rest of the text on your page is called the keyword density. It’s important to repeat your keywords in your document, but not too much. Keyword density should be between 3% and 7% for your primary keyword phrase and 1%-2% for any secondary keywords or keyword phrases.

Use your keyword phrase in anchor text of links.
Link text is another great place to put your keyword phrase, links stand out on most web pages, and so are given higher priority than surrounding text.

If you would like to get more tips, or would like to receive a free 90 page eBook on Search Engine Optimisation (SEO) please visit http://www.codespinner.co.uk/free-ebook.html

Alternatively if you would like us to perform the SEO tasks for you and get your site noticed contact me at:

Tel: 07850009750
Email: info@codespinner.co.uk
Website: http://www.codespinner.co.uk

Why do I need a website?

How many businesses today still remark “why do I need a website?” and how many business have a website that looks fantastic, has flash, video, sound and music, cost a fortune and doesn’t attract a single customer.

At Codespinner in Hull our local advisors are all trained in sales, marketing and website design, we do not simply employ graphic designers to make pretty looking websites. Your website should be a business tool that should benefit your business.

There are three main ways a website can help your business:

  • Save Money
  • Save Time
  • Make Money

A website is the most flexible and cost effective way to keep in contact with your customers, inform them of your latest offers/events/news. Studies have shown that regular communication with your customers will improve loyalty to your business and therefore they’re likely to spend more with your business.

At Codespinner we know exactly how to fine tune your website to your marketing activities to ensure you spend less but gain more from your campaigns.

How do you advertise currently? A website will allow you to advertise yourself 24 hours a day, 7 days a week.

Direct them to your website that provides full details about your business, a website provides a second shop window to attract more customers and raise the profile of your business over a greater area. Can you afford not to have one?

If you would like a free consultation with no hard sell, at a time and place of you choosing contact me at:

Tel: 07850 009750
Email: info@codespinner.co.uk
Or visit http://www.codespinner.co.uk

for all your website and online profile requirements in Hull, Bridlington and East Yorkshire

Created Twitter…

Created Twitter & Facebook accounts ready for the Activ franchise areas to build websites in Hull & websites in Bridlington also setup ready for Activ Rotherham Social watch this space….

Dave Rowland Blog

Dave Rowland

Welcome to the CodeSpinner blog. The intention is to blog about all things software and web design…..

I fully intend to work for myself, I have built the site (Here) so they will come! also have an Activ web design franchise, have a time limited job so hopefully things will fall into place.

The reason for the web design franchise is two fold, I started Codespinner with the intention of supplying bespoke software to small to medium sized businesses, the decision to go with Activ as well is more of a safety net it allows me to supply fixed price websites, standard or e-commerce with little or no debugging. The Activ web design software allows me to virtually drag and drop websites to the customer’s specification with virtually no coding.

The advantage to me is hopefully a quick turnaround of a boilerplate affordable site, with what should become the “bread & butter” of the Codespinner business, the advantage to the customer is that they know exactly how much the site will cost.