Your Business Needs a Mobile App!

How many internet enabled devices do you own?, definitely a Smartphone, maybe a tablet add to that a PC or laptop now try and imagine your life without at least one of these devices. We rely heavily on these  devices to remind us of birthdays and appointments,  checking the weather, or sending and receiving messages and in the case of phones even phone calls, we would be lost without them.

In daily life how many times have you sat in a restaurant or coffee shop and seen someone tapping away on their phone at the table or on the beach in the office or the supermarket the list is endless it seems we just can’t survive without being connected. 

Now, what if you are a business owner with a mobile app, this puts you in direct contact with these potential customers 24/7 and 97% of messages will be read as opposed to 30% of emails for some reason a message delivered to one of these devices not only has to be read, it is normally read immediately.A business mobile app is a fantastic “branding tool” which is used for keeping your clients aware of your services or your products whilst increasing the level of customer loyalty.

As an example take the Starbucks coffee chain, the company launched a mobile app back in 2011, they included a rewards system called “My Starbucks Reward”, the account allowed customers to top up with money and make purchases, the user was then awarded stars that he or she could later exchange for more Starbucks products.

The program proved to be highly successful and more important profitable for Starbucks, so much so that today every 10th purchase for a Starbucks product is made via a mobile device.

The Starbucks example shows that a mobile app serves the purpose of keeping clients loyal and bringing them back time and time again to your business.

The app of course, should not only create more business for you but should also be  “user friendly”  and add value for the user, if it doesn’t add value or is difficult or time consuming to use the user simply won’t download it or if they do they will soon remove it.

As a minimum, the application should serve at least the following purposes:

  • Fulfill a need for the user
  • Make it easy for the user to access your products or services
  • Offer a reward or benefit for their loyalty in turn creating a desire to use the service again

The second point is probably the most important as users are already used to the convenience and ease of using mobile technologies. quite simply if a user has to jump through hoops to buy your products and doesn’t get a discount or reward after all that, he or she will go elsewhere and probably not return.

If you would like any help or advice with your web presence or would like more information on cloud contact us.

At Activ Web Design (Yorkshire) we have over 25 years experience of producing custom software.

If you would like to get more information please visit http://www.activwebdesignhull.co.uk/activ-apps.html

Alternatively if you would like us to discuss your software requirements contact me at:

Tel: 07850 009750
Email: dave.rowland@activwebdesign.com
Website: www.activwebdesignhull.co.uk/activ-apps.html
Twitter: @activmobileapps

Tell me and I’ll forget, show me and I will remember, involve me and I will understand (old Chinese proverb).

 

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Why does my business need a mobile app

Whether you have seen a mobile app for another business or you have read about them I hope to help with reasons why a mobile app would be good for your business, club or school.

What can an app do for my business?

  •  An app helps build brand loyalty, all business owners desire brand loyalty. With a mobile app your business can stay in direct contact with your clients or members. You can stay engaged with customers and keep them informed about your business activities, events and special offers, or in the case of schools inform parents of events, school closures or information regarding their child.
  •  A mobile app allows you to present information, services and products to your customers through a medium that people use and have with them constantly, this provides your business with an excellent affordable tool to inform and market to your customer base at any time.
  • A mobile app provides you with a ready revenue stream allowing your business to reach an audience that you normally wouldn’t reach through other means of marketing (97% of messages are read), people are always searching for the easiest and fastest way to get the information, products and services they want.
  • Customers always have their phone with them, no matter what they are doing people are always fiddling with their phones or tapping away on a tablet, this means that people can search, buy, browse or share at any time of the day or night regardless of where they are or what they are doing, with an app your business will always be available to them.
  • An app will keep you ahead of the competition, whilst your competitors may not have an app at this time, you could, here at Activ we have made developing and launching an app more affordable allowing you to reap the benefits with a sensible ROI, allowing you to engage with customers, build brand loyalty and be on the cutting edge of technology.

Why wait, your customers are using mobile devices everyday browsing for products, services, booking appointments, purchasing goods and much much more, how many people these days book a hotel or visit a restaurant without first reading the reviews, looking at on-line maps to see where it is, what the parking is like or what’s on the menu?. For the price of a couple of adverts you could have the latest technology advertising only your business.

If you would like any help or advice with your web presence or would like more information on cloud contact us.

At Activ Web Design (Yorkshire) we have over 25 years experience of producing custom software.

If you would like to get more information please visit http://www.activwebdesignhull.co.uk/activ-apps.html

Alternatively if you would like us to discuss your software requirements contact me at:

Tel: 07850 009750
Email: dave.rowland@activwebdesign.com
Website: www.activwebdesignhull.co.uk/activ-apps.html
Twitter: @activmobileapps

Tell me and I’ll forget, show me and I will remember, involve me and I will understand (old Chinese proverb).