On-line Marketing of your Hotel, Guest House or B&B

More and more often these days the first place potential guests look for holiday accommodation is online, various studies have shown that people trust search results when it comes to making a decision about a product or service, therefore a Hotel, Guest House or B&B with a solid online presence is more likely to attract consumers to their website than those which rely solely on traditional advertising.

As a Hotel, Guest House or B&B owner, there are a number of ways in which to engage with your consumers online, and drive them to your site and ultimately turn site visitors into bookings.

3rd Party “Booking Sites”
Whilst this is a cost effective way to get your business online quickly and some times free the costs compared to having your own site can be higher than they appear on first glance, unless you start paying a fee you ofetn have no idea (or control) over where your site appears when a potential customer starts looking typically the process is by area, then sorted by price, facilities or rating. there is also the booking fee (they are in business as well don’t forget), your business has to be “sold” in a fixed slot between all of the other competing businesses.

Social Media
Social networks provide fantastic opportunities to make contact with customers, even if others in your industry are not, your customers are and that’s what counts.

This year Facebook reached the 500 million user mark, and on Twitter there are in excess of 100 milllion active users (Source: Twitter CEO Dick Costolo ), and as mobile Internet usage increases, these numbers are sure to increase.

Facebook and Twitter can be used to build online communities, building trust in product-consumer relationships and can be integrated with various other Marketing and SEO tactics, you can use social media to promote your business, pictures of your guest house and surrounding areas to entice potential customers, details of events, special offers, party bookings.

Make sure you can be found!
Search engines are often the first port of call for a potential customer who is looking for more information therefore, it is important to ensure that your webdesigner is doing his or her job and that your website is shown when someone conducts a search using keywords which are related to your product or service in your area.

Content is King
Hotels, Guest Houses and B&Bs have the opportunity to produce content which is both informative and promotional, you can write about local events, offers or travel tips – something which is of use to your customers and which will generate awareness of your business, use these opportunities to provide as much useful information as possible this will drive people to your site.

Whilst there are many things which can be done to increase your business presence on-line, it is usually a combination of tactics which produces the best results.

The beauty of online marketing lies in the fact that your efforts can be tracked and measured in real time, this will reasure you that you are focusing your efforts in the right places and spending your budget wisely and allow tweaking when necessary.

At CodeSpinnewe have over 25 years experience of producing custom software.

If you would like to get more tips, or would like to receive a free 90 page eBook on Search Engine Optimisation (SEO) please visit http://www.codespinner.co.uk/free-ebook.html

Alternatively if you would like us to discuss your software requirements contact me at:

Tel: 07850 009750
Email: info@codespinner.co.uk
Website: http://www.codespinner.co.uk
Twitter: @CodeSpinner

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2 Comments

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