What is a squeeze page?

A “squeeze page” is a single page and its sole purpose is to either capture the visitors email address (in return for your free giveaway) or in some cases, to make a sale, but by far the main reason is to capture the visitors email address.

When building a business, a highly-effective squeeze page is essential for daily lead capture because without those leads network marketers don’t have a business!

Design an effective squeeze page.

“Who do you want” – One of the more important steps, yet time and again people charge straight in without a clear understanding of exactly the type of person they want on their email list yet without this vital step how are you going to develop a campaign good enough to create interest and gain trust.

Take the time to work out exactly who you are trying to attract on to your list in terms of your ultimate goals. Then and only then will you know how best to write the copy.

Your squeeze page has one goal to get people to sign up to your email list; every word on the page should support that single action. If it doesn’t, lose it.

Things to Avoid

Remove anything distracting the user from signing up that includes things like the sidebar, links, navigation menu, non essential text, links and images this page should have one purpose only “sign them up”

Your primary goal with a squeeze page is to get people to opt-in.

You must have:

  1. A headline: You’ve got to instantly catch attention with your headline.
  2. Benefits: You’ve got to tell by teasing, usually with fascinating bullet points.
  3. Call to Action: You’ve got to expressly tell people to sign-up.
  4. Opt-in form: You’ve got to have a way for them to sign-up.
  5. Build Trust: Add a photo or signature, privacy disclaimer, testimonials anything to show that you are trustworthy.

The Gift.

This could be a free report, eBook, or piece of software, news feed or any other freebie.

You will always get subscribers who take your incentive with an alternate “specially for spam” email address, or simply unsubscribe immediately, it is your job to keep them subscribed, you could for instance offer to drip feed them reports over time, break the eBook into parts or give early news on what’s coming next.

The key is to make people aware that you’re giving more than you’re taking.

Keep the page focused and concise, obviously the essentials have to be there, the headline, benefits, call to action and obviously the opt-in-form but also reassure the user that you will respect their privacy there is nothing worse than signing up for something useful then finding your details have been passed on to all and sundry.

How much information do you really need?

The less you ask for the more likely they are to sign up, you only need the email address, if you want more trial more but in our tests the email only option performed far better, however, if your business needs a mailing address, or other personal details consider getting them on board first then build up your contact details. The more trust you build; the more people open up to you.

Don’t Forget to Monitor and Test!

Every business is different the only way to find exactly what works for you and your potential audiences to do your own testing. Even changing a single sentence or word can make a difference good or bad so monitor.

If you would like any help or advice with your web presence contact us.

At CodeSpinner we have over 25 years experience of producing custom software.

If you would like to get more tips, or would like to receive a free 90 page eBook on Search Engine Optimisation (SEO) please visit http://www.codespinner.co.uk/free-ebook.html

Alternatively if you would like us to discuss your software requirements contact me at:

Tel: 07850 009750
Email: info@codespinner.co.uk
Website: http://www.codespinner.co.uk/
Twitter: @CodeSpinner

Tell me and I’ll forget, show me and I will remember, involve me and I will understand (old chinese proverb).

Advertisements

Effective Email Marketing

This is an introduction to creating an effective email marketing campaign for your business, subsequent posts will offer advice on building squeeze pages, creating a campaign and tips and tricks to help make it effective.

Even with the advent of social media, smart phones, and tablets, email marketing is still one of the most effective forms of marketing online and that isn’t expected to change anytime soon, so it would be a shame to pass-up email marketing as a possible revenue source for your business.

The mailing list is king, collect as many email addresses from customers or potential customers as you can and once you have them keep them, let’s face it, people are not going to join your mailing list without a good reason, these days people are more suspicious and reluctant to give out any personal data and that includes their email address so for them to give it to a total stranger would be going against what they think is the safe choice, if you want them to persuade them to do that then you have to offer them a worthwhile incentive.

The best way to do that is to give them something for free, we all like to get something for nothing eBooks work well, short reports also work well, even free software (make sure it’s yours to give away).

Building Your List

The first thing you need is a mailing list and, if the list is large enough, an automated bulk mailing system. There are plenty of third-party services that can do this for you, today’s services offer a lot more than just managing your email.

Most services offer a free option often limited to a certain number of subscribers or number of times in a set period you can use the service, this can range anywhere from 50 subscribers to 100 emails a month depending on their terms and conditions but you will not get all of the bells and whistles of the “paid for service”.

If you are just starting out it is worth building your list until you reach your free limit, and then upgrading to a paid plan as it could take a little while to build up your list an you could end up with a paid-for-service that you are simply not ready for, the free service will also allow you to do some early trials and gain valuable experience at no cost.

Starting Your Campaign

Now that you have your list you need a place to put your web form or squeeze page (also known as the opt-in form) so you can collect email addresses they are called squeeze pages because the only objective on the page is to get the user’s email address (my next post will tell you what is needed on a squeeze page and how to optimize it).

You have a few options for how you want to implement the squeeze page you can write a separate HTML page or you can download a template or simply use a page from within your blogging platform you may see a lot of people on the web refer to “landing” and “sales pages” as squeeze pages they are not the same thing there is a subtle difference.

Once you have setup your squeeze page wait until you have at least a month’s worth of messages in the queue ready to go out, why?, well, unless you keep in contact regularly, email addresses tend to go stale and inactive after a sustained period of no contact from you so once they join your list you ideally want them to be getting emails from you right away and on a regular basis.

Actually writing your email campaign series is considered by many to be a dark art but with a little bit of trial and error it is something that you can do quite effectively, email marketing is not new so there are plenty of articles, blogs and resources on the web I suggest you read them learn from others mistakes but be prepared for failures as well as successes.

Good luck!

If you do not feel confident tackling this on your own, lleave it to the experts!

At CodeSpinner we have over 25 years experience of producing custom software.

If you would like to get more tips, or would like to receive a free 90 page eBook on Search Engine Optimisation (SEO) please visit http://www.codespinner.co.uk/free-ebook.html

Alternatively if you would like us to discuss your software requirements contact me at:

Tel: 07850 009750
Email: info@codespinner.co.uk
Website: http://www.codespinner.co.uk/
Twitter: @CodeSpinner

Tell me and I’ll forget, show me and I will remember, involve me and I will understand (old chinese proverb).

On-line Marketing of your Hotel, Guest House or B&B

More and more often these days the first place potential guests look for holiday accommodation is online, various studies have shown that people trust search results when it comes to making a decision about a product or service, therefore a Hotel, Guest House or B&B with a solid online presence is more likely to attract consumers to their website than those which rely solely on traditional advertising.

As a Hotel, Guest House or B&B owner, there are a number of ways in which to engage with your consumers online, and drive them to your site and ultimately turn site visitors into bookings.

3rd Party “Booking Sites”
Whilst this is a cost effective way to get your business online quickly and some times free the costs compared to having your own site can be higher than they appear on first glance, unless you start paying a fee you ofetn have no idea (or control) over where your site appears when a potential customer starts looking typically the process is by area, then sorted by price, facilities or rating. there is also the booking fee (they are in business as well don’t forget), your business has to be “sold” in a fixed slot between all of the other competing businesses.

Social Media
Social networks provide fantastic opportunities to make contact with customers, even if others in your industry are not, your customers are and that’s what counts.

This year Facebook reached the 500 million user mark, and on Twitter there are in excess of 100 milllion active users (Source: Twitter CEO Dick Costolo ), and as mobile Internet usage increases, these numbers are sure to increase.

Facebook and Twitter can be used to build online communities, building trust in product-consumer relationships and can be integrated with various other Marketing and SEO tactics, you can use social media to promote your business, pictures of your guest house and surrounding areas to entice potential customers, details of events, special offers, party bookings.

Make sure you can be found!
Search engines are often the first port of call for a potential customer who is looking for more information therefore, it is important to ensure that your webdesigner is doing his or her job and that your website is shown when someone conducts a search using keywords which are related to your product or service in your area.

Content is King
Hotels, Guest Houses and B&Bs have the opportunity to produce content which is both informative and promotional, you can write about local events, offers or travel tips – something which is of use to your customers and which will generate awareness of your business, use these opportunities to provide as much useful information as possible this will drive people to your site.

Whilst there are many things which can be done to increase your business presence on-line, it is usually a combination of tactics which produces the best results.

The beauty of online marketing lies in the fact that your efforts can be tracked and measured in real time, this will reasure you that you are focusing your efforts in the right places and spending your budget wisely and allow tweaking when necessary.

At CodeSpinnewe have over 25 years experience of producing custom software.

If you would like to get more tips, or would like to receive a free 90 page eBook on Search Engine Optimisation (SEO) please visit http://www.codespinner.co.uk/free-ebook.html

Alternatively if you would like us to discuss your software requirements contact me at:

Tel: 07850 009750
Email: info@codespinner.co.uk
Website: http://www.codespinner.co.uk
Twitter: @CodeSpinner