Setting up a Facebook page

How to create a Business Facebook Page.

Want to make the most of Facebook for your business? Here’s how.

Facebook accounts in the UK number over 30 million. If you’re looking to tap into the marketing potential of Facebook or improve your own sites SEO ranking the first thing you need to do is create a business page. These are the steps and we show you how to make the most of this social media portal.

To Start
First you will obviously need a personal Facebook account. If you already have one great If not you may wish to create a separate business account so your employees can login and edit the company page. If you want to advertise on Facebook it will be tied to this account so a separate profile makes this easier to manage and control if the person who normally manages this task leaves.

Where to Click
The first challenge you have is finding where to create your business page. The link you need is often hidden away amongst the hundreds of options on your profile page. To get started the page you need is http://www.facebook.com at the bottom of the page you will see a set of links.

Mobile · Find friends · Badges · People · Pages · About · Advertising · Create a Page · Developers · Careers · Privacy

Select “Create a Page” (marked in red above)

Choosing Your Page Type
When you select ‘Create a Page’ you then have to choose from the following options:

•    Local Business or Place
•    Company, Organisation or Institution
•    Brand or Product
•    Artist, Band or Public Figure
•    Entertainment
•    Cause or Community

Once you have chosen your page type you can choose a category. It is important to select the one which accurately matches your organisation as users will often search for companies using this field. For example, a restaurant would go into the ‘Food/ Beverages’ category where as a magazine should go into the ‘Media/News/Publishing’ category.

Basic Information.
1.     Profile Photo: Here you have the option to upload an image. This should be your most up to date company logo in a square format – this same image (or a cropped square version) will also appear next to your updates.

2.    Get Fans: This is an excellent opportunity to start promoting your page straight away. If you know a number of high profile users it would be worth inviting them to view your page. If you already have a comprehensive list of contacts you can upload an Outlook, Constant Contact or .csv file and Facebook will alert the users of your new page. This is a fantastic option for a company like an online florist, who may already have a valuable list of emails for customers, clients and suppliers.

3.    Basic Info: Here you have the opportunity to add your website. This is worth doing as you can gain a valuable back link which can direct social users to your main domain. You also have 255 characters to summarise your company. This should convey your page’s proposition and unique selling point. I would also suggest including your main keywords and location to help the page appear in relevant Facebook search results.

The Detail.
Once you have created your page the real work can begin. Click ‘edit page’ in the top right-hand corner and enter as much information about your company as possible. When it comes to creating a Facebook page the more you give out the more you will get back. If you enter your address details you will appear for local searches i.e. ‘Computer Shop Brighton’. Similarly if you enter awards the company has won, this will give the page and your business more credibility.

If you have any photos they are worth uploading to send a visual message to the user. If you are a local store load pictures of your shop and displays, if you’re a restaurant include pictures of your best dishes. Similarly, a retail shop should display pictures of their most popular products. This can be done by going to the photos tab in the left hand column.

Get Connected.
Now your page is ready. The final steps to setting up your Facebook page are to make sure you are connected to the right people.

If you go to ‘edit page’ and visit the resources tab you can link the page to your Twitter profile. This section also gives you the option to install ‘social plug-ins’ like the ‘Like Button’ on your website. This is worth doing as it enables you to transfer website users into Facebook fans.  In turn this will help you build up a quality customer base and create valuable remarketing opportunities.

Permissions and Settings.
Finally you have the option of managing the permissions of your page. Here you can control what users can post on your wall. You can limit their posting ability by posts, pictures or videos.
You also have the choice of choosing what the default landing tab will be. This is worth testing and will be different for each company. For example, a news website will want their default landing tab to be the wall due to constantly streaming fresh content.  However a local computer store may want to display their information tab to prompt an enquiry as quick as possible.

Custom URL.
When you first create your Facebook page it will give you a long URL with lots of numbers. To get your own custom URL you will need to attract at least 25 fans. Once you have done this you have the opportunity to change the URL to http://www.facebook.com/CompanyName to do this simply go to http://www.facebook.com/username/ and edit the page username.

Creating a Facebook page is an excellent way to stay in contact with not only your core customers but with potential customers as well.

After you have successfully created a business page you can link to it from your own website, e-mail campaigns or other social profiles.

Once live, it is important to keep a regular stream of content populating the wall. Information, pictures and unique content will keep users coming back for more and will also enable you to build up a quality list of contacts for marketing opportunities.

For a free ebook entitled “Search Engine Optimisation Made Easy” visit CodeSpinner

If you would like to learn more about social networking, or would simply like to discuss your online presence or website requirements contact me at:

Email: info@codespinner.co.uk
Website: http://www.codespinner.co.uk
Tel: 07850 009750

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1 Comment

  1. SteveWatts

     /  February 5, 2012

    Informative and useful article, thanks just what I was looking for Thanks – Steve

    Reply

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