Bespoke Software Fills The Gap!

Bespoke software fills the gap between off-the-shelf solutions and your business requirements.

Purchased off-the-shelf solutions often provide most of the functionality a business needs, but often they find that their business processes don’t quite match the generic processes these solutions provide, not only that but often you are paying for functionality you probably don’t want and functionality you don’t need.

An example is where businesses use a standard accounting package that doesn’t match their sales order processing process, bespoke software can fill this gap, enabling you to take advantage of the lower costs associated with these types of applications and investing in the specific needs that these solutions don’t provide.

There are numerous other examples where bespoke software can help you, as a business, make the most of your existing investments

Examples of where bespoke software can help are with duplication, where information has to be entered multiple times into various different applications, this is not only a labour intensive operation but often leads to errors resulting in data varying between one application and another.

Don’t discount your existing solutions just because they don’t quite fit as often bespoke software can provide a viable solution without having to re-invent the wheel! Customised solutions of vertical market applications can offer huge savings and enable you to harness the functionality that drew you to the specific product in the first place.

At CodeSpinner, we focus on working with SME’s, these are our core market and we believe we understand them because we are one as well. This is important because we understand the business issues that our clients face.

Some questions you should be asking are:

  • Do we know what our business needs in order to be able to choose the right solution?
  • Does the software developer understand our business? Do they have a process that will enable them to find out?
  • Do they undertake a full requirements capture that challenges our needs?
  • Do we go down the off-the-shelf route, or do we go for a bespoke solution?
  • Will the end product give us the functionality we require to solve the key business issues which highlighted the need in the first place?
  • Can we live with 70-80% of the functionality we require if we utilise an off-the-shelf solution?

Whilst this not a definitive list of questions these will certainly help kick-start the process you then start to think about your requirements more fully.

If you would like to get more tips, or would like to receive a free 90 page eBook on Search Engine Optimisation (SEO) please visit http://www.codespinner.co.uk/free-ebook.html

Alternatively if you would like us to discuss your software requirements contact me at:

Tel: 07850009750
Email: info@codespinner.co.uk
Website: http://www.codespinner.co.uk

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Why Does My Business Need A Website?

When did you last pick up the yellow pages, most people have them there was a time when you eagerly awaited the next issue, there was a time when it was your first port of call if you needed anything other than a friend or relative, these days that has all but gone I can’t even find our copy at home, in fact I think the last time I had ours was to kill a spider J

Nowadays the first thing most of us reach for is anything connected to the internet, a phone, a tablet, a laptop or desktop computer anything with a search engine.

Whatever your business you need to be “searchable” on the web and appear as high in the resultant list as possible, at Codespinner we can achieve this for you at no extra cost, not only that we can make sure you stay there. Remember rightly or wrongly customers will often judge whether or not to do business with you on the basis of your website OR lack of one.

Frequently asked questions.

Will It will cost a lot of money. At Codespinner our websites are fixed price, you know immediately how much it will cost I can even will tell you without knowing anything about your business, your site will be unique, professional, effective and to your exact specification – but the cost won’t change.

My competition hasn’t got one. If they haven’t then they should, more and more businesses do more of their selling online why wait until competitors are ahead of you.

I can get one free on the web. True, you could build a free website to a standard template which looks like every other free site in your area of business, the colours may be slightly different, the pictures may be slightly different but otherwise it’s the same, if there are any features built in that improve your search engine results then they are built in for every other business that has created the template site, besides if it’s free how much support and help will you get if you have any problems.

My products/services don’t change that often. Maybe not, but surely you have News about your business, you have promotions and sales drives surely you would like to interact with your customers or potential customers, what about when your business is “out-of-hours” with a website there is no such thing, your business is working for you 24/7.

They didn’t have SEO when I was a child. J not even going to attempt answer that one other than to say at Codespinner we do it all for you.

It isn’t enough to just have a website; you must have a professional looking site if you want to be taken seriously. If your site looks unprofessional or like a “free template website” then your chance at making a good first impression will be lost.

One of the great things about the internet is that it has levelled the playing field when it comes to competing with the big boys.

Setting up a Facebook page

How to create a Business Facebook Page.

Want to make the most of Facebook for your business? Here’s how.

Facebook accounts in the UK number over 30 million. If you’re looking to tap into the marketing potential of Facebook or improve your own sites SEO ranking the first thing you need to do is create a business page. These are the steps and we show you how to make the most of this social media portal.

To Start
First you will obviously need a personal Facebook account. If you already have one great If not you may wish to create a separate business account so your employees can login and edit the company page. If you want to advertise on Facebook it will be tied to this account so a separate profile makes this easier to manage and control if the person who normally manages this task leaves.

Where to Click
The first challenge you have is finding where to create your business page. The link you need is often hidden away amongst the hundreds of options on your profile page. To get started the page you need is http://www.facebook.com at the bottom of the page you will see a set of links.

Mobile · Find friends · Badges · People · Pages · About · Advertising · Create a Page · Developers · Careers · Privacy

Select “Create a Page” (marked in red above)

Choosing Your Page Type
When you select ‘Create a Page’ you then have to choose from the following options:

•    Local Business or Place
•    Company, Organisation or Institution
•    Brand or Product
•    Artist, Band or Public Figure
•    Entertainment
•    Cause or Community

Once you have chosen your page type you can choose a category. It is important to select the one which accurately matches your organisation as users will often search for companies using this field. For example, a restaurant would go into the ‘Food/ Beverages’ category where as a magazine should go into the ‘Media/News/Publishing’ category.

Basic Information.
1.     Profile Photo: Here you have the option to upload an image. This should be your most up to date company logo in a square format – this same image (or a cropped square version) will also appear next to your updates.

2.    Get Fans: This is an excellent opportunity to start promoting your page straight away. If you know a number of high profile users it would be worth inviting them to view your page. If you already have a comprehensive list of contacts you can upload an Outlook, Constant Contact or .csv file and Facebook will alert the users of your new page. This is a fantastic option for a company like an online florist, who may already have a valuable list of emails for customers, clients and suppliers.

3.    Basic Info: Here you have the opportunity to add your website. This is worth doing as you can gain a valuable back link which can direct social users to your main domain. You also have 255 characters to summarise your company. This should convey your page’s proposition and unique selling point. I would also suggest including your main keywords and location to help the page appear in relevant Facebook search results.

The Detail.
Once you have created your page the real work can begin. Click ‘edit page’ in the top right-hand corner and enter as much information about your company as possible. When it comes to creating a Facebook page the more you give out the more you will get back. If you enter your address details you will appear for local searches i.e. ‘Computer Shop Brighton’. Similarly if you enter awards the company has won, this will give the page and your business more credibility.

If you have any photos they are worth uploading to send a visual message to the user. If you are a local store load pictures of your shop and displays, if you’re a restaurant include pictures of your best dishes. Similarly, a retail shop should display pictures of their most popular products. This can be done by going to the photos tab in the left hand column.

Get Connected.
Now your page is ready. The final steps to setting up your Facebook page are to make sure you are connected to the right people.

If you go to ‘edit page’ and visit the resources tab you can link the page to your Twitter profile. This section also gives you the option to install ‘social plug-ins’ like the ‘Like Button’ on your website. This is worth doing as it enables you to transfer website users into Facebook fans.  In turn this will help you build up a quality customer base and create valuable remarketing opportunities.

Permissions and Settings.
Finally you have the option of managing the permissions of your page. Here you can control what users can post on your wall. You can limit their posting ability by posts, pictures or videos.
You also have the choice of choosing what the default landing tab will be. This is worth testing and will be different for each company. For example, a news website will want their default landing tab to be the wall due to constantly streaming fresh content.  However a local computer store may want to display their information tab to prompt an enquiry as quick as possible.

Custom URL.
When you first create your Facebook page it will give you a long URL with lots of numbers. To get your own custom URL you will need to attract at least 25 fans. Once you have done this you have the opportunity to change the URL to http://www.facebook.com/CompanyName to do this simply go to http://www.facebook.com/username/ and edit the page username.

Creating a Facebook page is an excellent way to stay in contact with not only your core customers but with potential customers as well.

After you have successfully created a business page you can link to it from your own website, e-mail campaigns or other social profiles.

Once live, it is important to keep a regular stream of content populating the wall. Information, pictures and unique content will keep users coming back for more and will also enable you to build up a quality list of contacts for marketing opportunities.

For a free ebook entitled “Search Engine Optimisation Made Easy” visit CodeSpinner

If you would like to learn more about social networking, or would simply like to discuss your online presence or website requirements contact me at:

Email: info@codespinner.co.uk
Website: http://www.codespinner.co.uk
Tel: 07850 009750