Why Should I Blog!

Whether you are a one man/woman business, boss of a small business or even the CEO of a multi-national you simply cannot afford not to blog.

The days when blogging was a niche pastime for spotty kids or bored students is long gone, the reasons today for blogging are many, not least of which is to promote your business.

So what are the reasons?

Blogs give you a way to reach out to clients.

One reason is to allow you to open a dialogue between you, your customers and your potential customers. You most likely have a good idea who your customers are, which products or services they are buying but how well do you know the customer.

Sure leaflets, newsletters and advertising will allow you to get your message across but blogging allows them to speak up as well.

The comment or response functionality of your blog allows your customers to tell you what they think as well as allowing them to learn more about your business.

This allows you to interact with your customers learn more about what they want, their needs, if the customer thinks you care, if they believe you are interested in what they have to say they are more likely to stay with you; there is no greater sales tool than word of mouth from satisfied customers.

Blogs can increase traffic to your business site.

Another reason is SEO If you’re having trouble with search engine ranking for your website then a blog might just be what you need. We all know that search engines love blogs. With some strategic blogging, you can increase traffic to your business website. And if someone finds your blog through keywords in a search engine result, they are probably part of the audience you are trying to reach.

If you are constantly posting new articles to your blog, then you can be sure that the search engines will notice. Keep adding new articles and useful content to your blog and you can expect your page ranking to improve.

You can build a following

When you post good information on a regular basis you will build a group of loyal followers. In time, they will get to know you and your business; your readers can become your biggest champions, providing referrals and leads.

A blog is much easier to maintain than a newsletters or electronic mailing list and what’s more, the contact between the business and the customers is immediate since your blog can easily be updated from wherever you have computer access. If you need help to setup your blog or just need advice about a web presence then we at CodeSpinner can help we offer a full range of services and skills at affordable prices.

Of course, blogging isn’t for everyone. It takes time, a commitment and accurate, interesting relevant material, you will need to post regularly, provide information that’s valuable to your customers, and be willing to interact with and learn from them.

One of the biggest challenges for bloggers is sticking to a regular schedule, we are all busy, and a blog post is yet another item on the to-do list, but once you start writing, especially if you are writing about something you’re passionate about, it just starts to flow and ultimately you will be glad you did it…and hopefully you’ll be advancing your business prospects in the process.

For a free ebook entitled “Search Engine Optimisation Made Easy” visit CodeSpinner

If you would like to learn more about blogging, or would simply like to discuss your online presence or website requirements contact me at:

Email: info@codespinner.co.uk
Website: http://www.codespinner.co.uk
Tel: 07850 009750

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10 Top SEO Tips

Content must be unique.
You need to provide content that is unique it’s no good copying content from other sites the search engines will look at identical content and work out who created it.

Add new content all the time.
Sites that are adding content on a regular basis are seen as more reliable this also helps you to increase the amount of relevant content on your site, which in turn improves your rankings.

Keyword Analysis
The first thing you should do when working on search engine optimization is find which keywords and phrases to use for your site. Keyword analysis is an on-going task in SEO

Choose a keyword phrases that are popular, but not too popular.
When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. It’s better to try to optimize for keywords that you can rank higher with. You will generate more page views from a less popular keyword when you are on the first or second page of the search engines, than from a popular keyword that only gets you on to page 50 of the search engines.

Create an accessible site.
Makes sure the HTML is accessible to both search engine spiders and screen readers. The more accessible you make your pages, the easier it will be for search engines to read and rank your pages (check the pages against http://validator.w3.org).

Use your chosen keyword phrase in your title tag.
The title tag is one of the most important tags on your Web page it is the first tag the search engines look at and is often overlooked. Placing your keyword phrase in the title tag, preferably at the beginning is very important to get that phrase into the search engines. Plus it puts your keyword phrase as the link in the search engine index.

If possible get a domain with your keyword phrase in.
Putting your keyword phrase in your domain name is a great way to optimize for that phrase.

Use the keyword phrase in your URL.
Even if you can’t get your keywords into your domain name, you can put them into your page URLs. Search engines read the URLs and assign value to the text they find there.

Use your keyword phrase often, but not too much.
The ratio of your keywords phrases to the rest of the text on your page is called the keyword density. It’s important to repeat your keywords in your document, but not too much. Keyword density should be between 3% and 7% for your primary keyword phrase and 1%-2% for any secondary keywords or keyword phrases.

Use your keyword phrase in anchor text of links.
Link text is another great place to put your keyword phrase, links stand out on most web pages, and so are given higher priority than surrounding text.

If you would like to get more tips, or would like to receive a free 90 page eBook on Search Engine Optimisation (SEO) please visit http://www.codespinner.co.uk/free-ebook.html

Alternatively if you would like us to perform the SEO tasks for you and get your site noticed contact me at:

Tel: 07850009750
Email: info@codespinner.co.uk
Website: http://www.codespinner.co.uk

Why do I need a website?

How many businesses today still remark “why do I need a website?” and how many business have a website that looks fantastic, has flash, video, sound and music, cost a fortune and doesn’t attract a single customer.

At Codespinner in Hull our local advisors are all trained in sales, marketing and website design, we do not simply employ graphic designers to make pretty looking websites. Your website should be a business tool that should benefit your business.

There are three main ways a website can help your business:

  • Save Money
  • Save Time
  • Make Money

A website is the most flexible and cost effective way to keep in contact with your customers, inform them of your latest offers/events/news. Studies have shown that regular communication with your customers will improve loyalty to your business and therefore they’re likely to spend more with your business.

At Codespinner we know exactly how to fine tune your website to your marketing activities to ensure you spend less but gain more from your campaigns.

How do you advertise currently? A website will allow you to advertise yourself 24 hours a day, 7 days a week.

Direct them to your website that provides full details about your business, a website provides a second shop window to attract more customers and raise the profile of your business over a greater area. Can you afford not to have one?

If you would like a free consultation with no hard sell, at a time and place of you choosing contact me at:

Tel: 07850 009750
Email: info@codespinner.co.uk
Or visit http://www.codespinner.co.uk

for all your website and online profile requirements in Hull, Bridlington and East Yorkshire

Starting a business on a shoestring

Make sure there is a demand for your service or products.

Unless you are rich and can stand the losses you don’t have room for trial and error, a business needs demand to survive and it doesn’t matter if its products you are selling or a service you are providing.  Market research is a must.

No Excess fat.

Forget the fancy office, fancy shop and the company BMW, if you can start from home if you are in the business of sales consider online or markets and fairs, rent instead of buy if you and your business are viable then the rest will come with time.

Illusion – Look bigger than you are.

Build a professional website (or have one built for you) don’t let people know you are a one man band working from home, answer the phone professionally it costs nothing look for special offers there are plenty of companies offering a batch of business cards cheap, you may get a better deal if the same company produces the rest of the stationary, haggle they need your business and expect haggling when you are selling the less expenses the better you need money coming in.

Passion

if you haven’t a passion for your business then save your money and carry on working for someone else. Believe me things are going to be hard if you are not committed then don’t do it working for yourself is hard work, you will need to go the extra mile if you are to succeed, long hours, heartache and disappointment precede a successful business.

 Balance the Books!

When possible take the cash option, you won’t have the luxury of 60 or 90 days credit, so where possible get the money from your customers as quickly as possible if your service takes time ask for a deposit or staged payments get the cash coming in and keep it that way

If you hold a stock purchase only what you can sell, avoid overstocks which are often sold later at a reduced profit or even a loss.

Reinvest.

Once the money starts coming in keep a percentage to re invest in the business, avoid taking from the business if possible the flash car will wait a month or so, remember anything sold must be replaced if you are to keep going.

Choose an online profile partner

A huge percentage of purchases are made online, in fact people research online before purchasing, all businesses these days require an online presence, we can supply a website at a fixed cost, the site will not only look good but will work for your business and regardless of the number of pages you require the price is fixed take a look at our site (Here)  to see what you get

And finally!

Good Luck!

Software Development

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