Having been a professional software developer for around 25 years I recently struck out on my own and started a small web design company. As a fairly new start-up I have been fortunate in that the local council run some extremely good free workshops to support new business.
In the last 4 months I must have attended 7 or 8 of these workshops ranging from how to write a business plan to the most recent on website SEO, I must point out that so far every single workshop has been well worth attending and I have learned a lot, however, on 2 of the workshops I have come away feeling like I am the local tax inspector come to check the accounts.
The first was a business workshop and didn’t have anything to do with websites but during and after the workshop the presenter made a valid point that no one these days has to pay for a website there are plenty of “free” websites available in the form of templates, free sites when purchasing hosting and free websites with adverts, however, over and over he stressed that web designers simply want to charge for something that anyone with a little knowledge could well do themselves at little or no cost, and to be honest he is right to a point any fool can drag and drop a fairly reasonable site together. The second workshop presenter was teaching SEO and what could be done by the average site owner who has access to the CMS it was a worthwhile extremely informative workshop and I learned a lot then we got into the “Why pay some guy to do what you could easily do given time” discussion and once again I fully agree, there is no way I can hide it in fact I wouldn’t try. I charge for websites and SEO both of which a business could do themselves certainly cheaper and possibly at no cost other than time and effort.
Now to the reason for the rant and the reasons I charge for my time and effort:-
Why I feel I add value to a small business are as follows:-
- Most people are capable of dragging and dropping a website together but to be honest I make a better job of it.
- Most business owners are too busy doing what they do best to build their business and simply don’t have time to build a website or perform SEO – This is where I spend the long hours on doing what I do
- What sort of an image does a new company trying to build a reputation and build trust give to other businesses when the site has “provided free by SkiddlyDo” at the foot of the site and adverts for hemorrhoid cream popping up over what I am trying to read
- How many businesses will cobble a free site together, make a reasonable job of it then not touch it again for 5 years complaining all the time that it does nothing for the business and doesn’t get any visitors.
What finally added the icing to the cake was a “Networker” I bumped into at a local meeting, we were sat doing the obligatory one-to-one, I told him I was a web designer, did SEO social media and other internet related stuff to which he replied “why would anyone pay you to do that it’s all free” so I explained that I could possibly make a better job of it and at worst I could free the business owner up so that they could concentrate on their business, “what do you do?” I asked “I am a life coach, I speak to people and make them feel better as well as telling them all what they are doing wrong with their life and helping them” mmm, “and do you get paid for that?” I asked unfortunately I didn’t hear the reply he got up and wandered off not sure but I don’t see him having any future one-to-one sessions with me.
Just a few examples I could buy the parts from a local shop and replace the brakes on my car but I choose not to because the mechanic is far better at it than me, I could pull my own teeth but I prefer the dentist to do it I am a bit squeamish that way, I can advise myself on how to invest what little money I have, I could build my own house, garage or extension I might even get some wire and make myself an electric blanket for winter but I choose not to the point I am trying to make is that all things can be cheaper or sometimes free, I can’t think of a single business that with time, effort or trial and error I couldn’t do myself if I really wanted to or had the time to do so but I choose not to, why, because if its not my area of expertise there is probably someone who would make a better job of it.
And as a final footnote the “Why would you pay someone to do SEO? ” workshop presenter who I might add was extremely good and certainly knew his stuff and to top it all seemed a really nice guy he runs a large and very successful Web Design and SEO company when he isn’t teaching.
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At Activ Web Design (Yorkshire) we have over 25 years experience of producing custom software.
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Tell me and I’ll forget, show me and I will remember, involve me and I will understand (old Chinese proverb).